Euramax develops and produces intelligent coated sheet materials for the automotive industry, among others. The company approached design agency Hegge-ID to create an exhibition stand, in which a large number of innovations had to be displayed.

Important requirements were the material experience on a full scale and the reuse of the exhibition elements.

I explored the way in which Euramax and its competitors had presented themselves up until then, and I noticed how two-dimensional the presentations were. With that insight we created a stand concept with a very spatial visitor experience, which stimulates the curiosity of the visitor and encourages them to touch.