Services
Industrial Design
A product that works technically is not automatically a good product. Usability, ergonomics, manufacturing, maintenance, appearance and brand identity ultimately need to come together in one convincing whole.
As an industrial designer, I connect these different requirements throughout the development process. I work on product architecture, user interaction, form, materials, detailing and manufacturability, using sketches, CAD, models and prototypes to explore and test solutions early.
By working closely with engineers, users and other disciplines, design can develop alongside the technology from the outset rather than being added afterwards.
Client value: a usable, manufacturable and distinctive product in which technology, user needs and design form one coherent whole.
Concept Development
Innovation often starts without a clear product brief. It may begin with an ambition, a technology, a user need or an opportunity where the best answer is not yet clear.
At this early stage, I help clarify the question and explore possible directions. By considering market, user, technology and business together, different scenarios emerge that I can translate into tangible product concepts.
Sketches, visualisations, models and prototypes make these directions discussable early and help compare and validate alternatives with users and stakeholders.
This turns an open innovation question into a clear product direction that a development team can take forward.
Client value: a faster route from opportunity or ambition to well-founded concepts and a clear basis for further product development.
Design for Systemic Change
Not every innovation challenge calls for a new product. Social, organisational and sustainability challenges often sit within a system in which people, interests, resources and behaviours are closely connected.
In Design for Systemic Change, I use design methods to understand that complex context together with those involved. Conversations, research and co-creation reveal needs and perspectives. I then work with participants to translate those insights into scenarios, interventions, products or other concrete solutions.
Here, design is not used only to shape an end result. It also helps connect people and make change understandable and actionable.
Client value: broadly supported solutions or interventions that are grounded in the reality of the people and organisations involved.
Portfolio Identity & Design Direction
Strong products do more than work well individually. Together, they create a recognisable expression of the brand behind them.
I help organisations translate that identity into a clear design direction for a single product, a product family or a complete portfolio. Based on ambitions, users, market developments, competitors and existing products, I define distinctive design principles that provide direction for future development.
This can include visual language, materials and colour, interaction principles and other design characteristics that create coherence across products. I have worked on portfolio identity and design direction for organisations including Comecer, Prodrive Technologies, Remeha, ATAG and TE Connectivity.
Design then becomes more than a series of individual aesthetic decisions. It becomes a strategic tool for expressing an organisation’s identity consistently.
Concept Visualization
An idea that exists only in words can be interpreted very differently by different people. Visuals make abstract thoughts concrete and help create shared understanding quickly.
I use sketches and visualisations not only to present designs, but as tools for exploration, communication and decision-making. This may happen live during a workshop or meeting, or through concept sketches, scenarios, storyboards, infographics or visual summaries.
By reducing complex information to clear visuals, relationships become visible, people can respond more easily and agreement on the next step is reached faster.
Client value: ideas and complex information become easier to understand, discuss and use in decision-making.
Start-up Support
For a start-up or scale-up, a first product often becomes the foundation of the brand. The product enclosure, its visual language and the way it is presented all contribute to how the company is perceived.
I support young companies in developing this broader identity alongside the product itself, from industrial design and colour to naming, graphic elements, domain selection, communication and market introduction.
This involvement often develops into a longer-term relationship: sometimes intensive around key development phases, sometimes more in the background, but always with the benefit of continuity, shared understanding and accumulated knowledge.
What this means for clients: a coherent product and brand identity, supported by a long-term design relationship that helps build recognition, credibility and a stronger position in the market.