Playful organizing

What if we could teach children from a very early age that tidying up can be a fun part of play? Inspired by personal experience, OID and Chillafish conceived, designed and developed a block cart that combines a scoop, a container and a walker. The cart is intended for children who are about to explore the world on foot. By combining focused play, organizing, walking and riding, the walker helps young children develop motor skills and learn how much fun it can be to clean up their own mess. Those assumptions were tested during product development by closely observing children’s play behavior and involving them in testing the play experience.
Blockie was developed from the vision: sustainable through quality and relevance. Like the other products in the Chillafish toy collection, Blockie is intended to be played with for longer and passed on to future generations. At the end of its life, it can be easily disassembled and added to a polypropylene (PP) recycling stream.

Seppe de Roeck, CEO of the Chillafish Company: “OID understands that design has to be “marketable” too and has a great passion for functional design, without losing focus on details and shapes”.